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In today's data-rich world, organizations are sitting on a goldmine of information. But raw data, no matter how vast, only becomes truly valuable when it's accessible, actionable, and integrated into everyday business operations. This is where the Looker Assistant steps in, offering a revolutionary approach to data monetization by bringing AI directly into your embedded analytics and empowering you with unparalleled customization.

From Raw Data to Actionable Insights: AI in Embedded Analytics

Imagine your business users, regardless of their technical prowess, being able to ask natural language questions about their data and receive intelligent, context-aware answers right within the applications they use daily. This isn't a distant dream; it's the reality enabled by Looker Assistant.

While Conversational Analytics is not embeddable and only accessible from a "Conversations" panel in Looker, the Looker Assistant Extension App embeds directly inside your dashboards or runs standalone in Looker via the Extension Framework. This seamless integration means your data insights are no longer siloed but are part of the core user experience, making data consumption instantaneous and intuitive.

A key differentiator is the Looker Assistant's ability to understand dashboard context. It includes a dashboard-aware agent that can interpret tile data and answer questions with direct context, providing much richer insights than systems that cannot interpret preloaded data. Furthermore, it automatically chooses the best data source based on the user's question, intelligently scanning all available explores, eliminating the need for users to manually select a single explore per session, which is a limitation of Conversational Analytics.

At the heart of its intelligence, the Looker Assistant answers queries based on Looker's powerful semantic model. This is crucial for bringing AI to production: it not only answers questions but also enables logic-based handoffs, summaries, workflow triggers, or even query generation tied directly to your business needs. This capability transforms passive data consumption into active business processes, allowing your data to drive decisions and automate actions. It runs on Gemini 2.5, giving you full access to advanced reasoning, summarization, and function-calling capabilities.

The Power of Control: Customize Your AI for Maximum Impact

One of the most compelling aspects of Looker Assistant is its profound level of customization, providing you with full control over how you leverage your data and AI. Unlike an out of tool, the Looker Assistant offers:

• Fully customizable assistant responses and capabilities based on user role, department, and data context. This means the AI can behave differently and provide relevant information tailored to specific user groups.

• The ability to customize the UI layout, upgrade design components, define AI assistant workflows, build new tools, or add business-specific logic to the assistant experience. This level of flexibility ensures that the AI assistant truly aligns with your unique operational needs and brand identity.

• You have full control over the interface and assistant behavior, as it's built using modern frameworks with complete flexibility. This control is vital because it allows you to shape the AI to perfectly serve your organization's specific strategies and workflows, turning generic insights into proprietary business advantages.

Security, Scalability, and Strategic Alignment

For organizations looking to deploy AI in production, security and governance are paramount. Looker Assistant leverages native Looker/GCP security and uses Looker’s permissioning and user attributes for secure backend communication and role-aware behavior. This ensures that your valuable data remains protected while still being highly accessible.

Ultimately, Looker Assistant is ideal for organizations seeking branded, scalable AI assistants that align with their analytics strategy, governance, and workflows. While initial setup requires little effort for local install, production customization varies based on goals (simple branding is quick, while building custom workflows, tools, or agent logic may require deeper investment depending on business needs), the investment yields a powerful, tailored AI solution that transforms how your organization interacts with and profits from its data.

By putting the semantic model to work with advanced AI, embedded directly into your analytics, and offering complete customization, Looker Assistant empowers you to not just understand your data, but to activate it as a core driver of business value and innovation.

Ready to transform your data into a powerful revenue engine? Reach out to learn more!