We are the pilots for your eCommerce analytics journey

We are the pilots for your entire eCommerce analytics journey. We help businesses improve their top and bottom lines by unlocking their data and providing advanced analytics reporting without the hassle of building large data teams. We deal with the tech headache for you so that you can focus on growing your business.

What We Do

We meet brands where they are, and partner with them along their journey to accelerate time to value. Our mission is to help our clients build a culture based on data driven decisions to become market leaders in their industry.

Data Strategy

Tools aren’t one size fits all. Software, training, maintenance, and compliance all factor in. We explore all constraints with enough fidelity to eliminate the risks of making a bad decision and evaluate the total cost of ownership for your analytics needs.

Data Strategy

Data Stack Implementation

We design a system to help your team do their jobs more efficiently by providing a single source of truth. This starts by listening to your stakeholders for us to deliver value rapidly with a focus on ease-of-use.

Data Stack Implementation

Brand Analytics

Our team members are subject matter experts in eCommerce and analytics tools and technologies. While we have soup-to-nuts processes that have helped our clients achieve their goals on hundreds of projects, we can meet you where you are. Whether you just need support building dashboards, writing complex SQL, building custom connectors for one-off data sources, or auditing your current data model, we can help fill in the gaps.

Brand Analytics

Who We Are

We're a diverse group of people with different backgrounds and interests: data science, data engineering, startups, psychology, physics, brain, and cognitive science.

We're good at solving hard problems that exist at the boundary between technology and the rest of your business.

Our mission is to help our clients build a culture based on data driven decisions.

We can help guide you through the entire life-cycle of your data analytics journey.

Successful Projects
Marketing Campaigns Optimized
Hours saved by automated reporting

Let us deal with the tech headache

We’re grateful to work with incredible clients

Business Outcomes

Our process is crafted to increase marketing, operational and team efficiency at your brand by producing measurable results.

Optimize Marketing Spend

Accurate Spend

Bring all your cross-channel marketing spend into one dashboard.

In-Depth Attribution

Attribute spend back to individual campaigns in different sales channels.

Customer Journey

Generate full customer journeys in analytics to slice and dice performance by user behavior.

Streamline Operations

Evaluate the potential impacts of management and operations strategies.

Key Business Metrics

Combine your business data to improve operations by establishing a consistent automated reporting schedule with critical KPIs.

Shipping Logistics

Create dashboards that give you an end-to-end view of your supply chain to pinpoint areas for process improvements.

Inventory Management

Gain insights on your inventory in real-time to track price changes, turnover ratio, sell-through rate, and demand forecast accuracy.

Increase Team Productivity

We lay the foundation so your team can slice data to answer their questions. However, it’s not realistic that your team will magically know how to use new tools. We can train everyone in the organization to be experts.

Democratize your Data

Consolidate your data sources into one tool to create real-time dashboards for in depth, consistent analysis.

Improve Workflows

Data should be accessible regardless of your team's technical background to do their jobs better. The challenge with adoption is rooted in defaulting to our comfort zones. We pride ourselves in building user friendly dashboard experiences and using them as a teaching tool by communicating in Layman's terms.

Slice and Dice

We record all user interactions with the property to collect low level marketing spend information. This maps actions back to paid and organic arrivals so your team can access LTV, CAC, ROI at the most granular level in minutes, not days.
Data Driven

We help you build a solid foundation first and then focus on advanced analytics while training your team along the way.

Jawad Laraqui Founder, Data Driven

Our Partners

Data Driven

We would love to hear more about the kinds of problems you're trying to tackle and see if we can help. We love meeting new people so don't be a stranger!

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