We approach each project as if it were a startup we just launched.


We are a small team of startup veterans who live and work in Cambridge, MA. We are lead by Jawad Laraqui, an MIT trained serial entrepreneur.

We are good at solving hard problems that exist at the boundary between technology and the rest of your business. There are many cogs working together to make your business run. We operate using the principle that you can’t just replace one without knowing how the whole machine works, or design one without being an expert craftsman.

We've gained depth of knowledge by doing. In the startup world, when you depend on yourself for survival you have to be good at everything. Delivering projects to specification and on time requires an intimate knowledge of what might lurk around corners. When evaluating trade-offs there is no substitute for experience.


Data Driven

Davis Square
Somerville, MA